As the e-cigarette market develops, it’s interesting to see how brand identities emerge to match the developing markets.

Although a relatively unisex electronic cigarette, the Luci E-Cig sports a polished, flashy site with social media plugins and impressive, female-centric product shots of women using the Luci.

But is it all style and no substance? The electronic cigarette market is truly competitive. A newbie e-smoker has a vast number of options from which to choose when selecting their first e-cigarette. What sets the Luci apart from the many other electronic cigarettes on the market today?

One cool option offered by Luci is a branded disposable.  A much-overlooked part of the e-cig world, disposables are a nice bridge for new users looking to experiment before investing- and also provide a backup for dedicated e-smokers who may be away from their chargers for a while. (Like travel.) Luci disposables will set you back $12.50, but when you purchase more than one, the price drops to $10 a unit.
Luci offers four starter kits for new users:

The Luci Basic Starter Kit ($59.99):

A typical and competitively priced option, it includes:

• 1 Atomizer;
• 2 Extended Life Lithium Ion Batteries;
• 1 Home Charging Kit;
• 5 Flavored Cartridges in Full-Flavor, Menthol, Coffee or Cherry, in High, Medium or Light

The Luci Extended Starter Kit ($99.99):

Boasting a month’s worth of supplies (and priced well comparatively), it comes standard with:

• 1 LUCI;
• 1 Extended Life Lithium Ion Battery;
• 1 Home Charging Kit;
• 30 Flavored Cartridges in Full-Flavor, Menthol, Coffee or Cherry, in High, Medium or Light

The Luci Advanced Starter Kit ($149.99):

A long haul kit, the Luci Advanced promises the equivalent of three months of analog smoking:

• 1 LUCI;
• 1 Extra Atomizer;
• 1 Extended Life Lithium Ion Battery;
• 1 Home Charging Kit;
• 1 Additional Charger, Car or USB;
• 55 Flavored Cartridges in Full-Flavor, Menthol, Coffee or Cherry, in High, Medium or Light

The Luci Complete Starter Kit ($199.99):

The Luci Complete works out to more of a bargain, offering pre-filled carts with a promised six months of smoking life:

• 1 LUCI;
• 1 Extra Atomizer;
• 1 Extended Life Lithium Ion Battery;
• 1 Home Charging Kit;
• 1 Car Charger;
• 1 USB Charger;
• 105 Flavored Cartridges in Full-Flavor, Menthol, Coffee or Cherry, in High, Medium or Light

Luci’s cartridge offerings may be a bit confusing for those coming straight off analogs, as they’re sold in “cartons,” but the cartons offer far more cigarettes than a typical carton of cigarettes. (200 cigarettes.) Luci’s “half-carton” sells for $44.95, but includes 25

cartridges- equivalent to the better part of two analog cartons, or 375 cigarettes. The Luci “Full Carton” goes for $79.99, and includes 50 cartridges, with an equivalent of 750 cigarettes, or 3 and three-quarters cartons.

Aside from spare parts like chargers, atomizers, and batteries, accessories for the Luci include a case and the abovementioned disposable. If you’re looking to switch to electronic cigarettes now, the Luci is a great option because it offers a 30-day money back guarantee. Another excellent perk is atomizers with a lifetime guarantee, and customer service is available 24/7 online.

All things considered, the Luci E-Cig is an excellent option, especially for beginning e-smokers who don’t want to bother with re-filling cartridges or troubleshooting spotty atomizers. Have you tried the Luci? What were your first impressions?